Hen has turn out to be a fast-food battleground. Since Popeyes kicked off the craze with its famed rooster sandwich which prompted folks to attend in strains, it looks like each chain has tried a number of variations of sandwiches that contain fried rooster in some trend or different.
Burger King, a Restaurant Manufacturers Worldwide (QSR) – Get Restaurant Manufacturers Worldwide Inc. Report model like Popeyes, may arguably be known as a rooster sandwich pioneer. It introduced its basic rooster sandwich and its famed Italian Hen Sandwich — those on the longer bun — to menus again within the Eighties.
Lately, Burger King has not let its sister model hog all of the rooster glory. It has tried sandwich-adjacent variants like its Hen Fries in addition to its cleverly named Ch’King Sandwiches, which just about seems to be like its tackle what Popeyes is doing (identical mayonnaise, pickle, and large piece of rooster recipe).
Now, Burger King has plans to deliver one other line of rooster sandwiches — one it examined in choose places in Might — to its complete lineup of US eating places.
Picture supply: Burger King
Burger King Has a New Hen Sandwich
In case you just like the Ch’King, effectively, that is dangerous information for you. The chain plans to interchange the well-named (albeit not-very-innovative) sandwiches with a brand new lineup of “BK Royal Crispy Hen Sandwiches,” Chew Growth first reported.
The modifications will probably be rolled out nationwide this month (August).
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“Initially obtainable as a part of a restricted check market at choose places in New York Metropolis and Virginia again in Might, sources with data of the state of affairs inform Chew Growth that the brand new line of BK Royal Crispy Hen Sandwiches will make their nationwide debut this month in 4 varieties, together with Basic, Spicy, Bacon & Swiss Cheese, and Southern BBQ,” the web site reported.
And whereas the brand new providing doesn’t look that totally different from the previous lineup, it drops the mayo and a pickle providing with three of the 4 sandwiches that includes lettuce and tomato. The Bacon and Cheese model will function one thing known as “Savory Sauce” whereas the Southern possibility will supply “southern-spiced BBQ sauce, crispy bacon, caramelized onions, and melty cheese on a toasted potato bun.”
The spicy model can have a “triple pepper spicy glaze” as a substitute of the “Savory Sauce.”
Burger King Admits Failure, Tries Once more
It looks as if each fast-food chain has tried to easily supply a model of what Popeyes offered. That is sensible for McDonald’s (MCD) – Get McDonald’s Company Report or Wendy’s (WEN) – Get Wendy’s Firm (The) Report, or Yum! Manufacturers (YUM) – Get Yum! Manufacturers Inc. Report KFC that are rivals of the fried rooster chain, nevertheless it makes much less sense for Burger King, which resides underneath the identical company umbrella, to do the identical.
This new lineup, whereas on no account tremendous revolutionary within the fast-food sandwich world, no less than offers Burger King some new tastes that clients may wish to strive. The problem right here — and it is a large one — is that the majority of Popeyes menu consists of fried rooster.
That chain must be higher at making a fried rooster sandwich than a burger chain, though KFC’s failure to money in on this craze has been perplexing because it has a menu that is much more fried chicken-focused than Popeyes, which no less than additionally serves shrimp.
Burger King has to strive once more and no less than this time it is giving clients a product line that stands by itself, not one which will probably be judged unfavorably in comparison with its sister model.