Kim Jones’ Dior Shifts Gears With a ‘Gran Turismo 7’ Collaboration

Gran Turismo 7 is likely one of the best automotive video games out there to play proper now, and now it has introduced a collaboration with Kim Jones’ Dior that brings a sure fashion-forward je ne sais quoi to the online game.

By combining the home signatures with conventional racing motifs, Dior presents a brand new pores and skin that sees the playable driver decked in a yellow and grey general that is paired with driving gloves, a set of race-inspired Diorizon sneakers, and a helmet completed in a blue and grey colorway. The overalls are kitted out with the Dior indirect on the highest chest panel, whereas Christian Dior Atelier and the “CD” brand come within the type of sponsor-esque patches on the identical panel. Complementing that is Dior’s moniker on the neck strap and throughout the chest, in addition to additional branding on the strap belt. The quantity “47” options often throughout each the brand new pores and skin and on the automotive as a nod to the home’s first and formative style present in 1947, whereas the helmet will get an identical Indirect and branding therapy.

As for the automotive, which is a classic De Tomaso Mangusta, you may discover a physique coloured in a creamy golden tone that is contrasted with grey Dior racing stripes alongside the facet skirts and “47” throughout the entrance hood, superimposed with a stripe that runs the size of the automotive.

The collaboration is Dior’s first digital style partnership, marking the home’s entry into the digital world. Competitor manufacturers comparable to Gucci have been on the forefront of this transformation, however usually play on the planet of NFTs. On the flip facet, Gran Turismo has expertise on this vein of collaborations, having beforehand tapped Anti Social Social Membership to transform the Toyota Supra GT500.

Gran Turismo 7 is obtainable to play on PlayStation 4 and PS5 consoles now, whereas the Dior assortment might be downloadable from August 25.

In different information, Fernando Alonso is ready to hitch Aston Martin F1.

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