MILAN (AP) — Simone Bellotti, a long-time member of the Gucci design team, was named design director at Bally on Wednesday as the 172-year-old Swiss fashion house continues a process of rejuvenation.

Bellotti, a Milan native, will debut his first collection during Milan Fashion Week in September.

Bellotti spent 16 years at Gucci before joining Bally last October. He previously worked at Dolce & Gabbana, Bottega Veneta and Gianfranco Ferre where he learned Ferre’s architectural approach to fashion design.

Bellotti “brings with him a deep understanding of both ready-to-wear tailoring and accessories craftsmanship,” Bally said in a statement, adding that while at Gucci Bellotti “developed his keen obsession with detail, interpreting archival references in innovative directions.’ ‘

Bellotti succeeds US designer Rhuigi Villasenor, who left Bally earlier this month after one-year tenure during which he helped boost the brand’s visibility as it returned to the runway following a 20-year absence.

A transformation at the fashion house is being led by CEO Nicolas Girotto, with a focus on “craftsmanship, innovation, and Swiss luxury,” Bally said in a release.

“The house’s unique Swiss heritage, coupled with its beautiful history, rooted in a pioneering spirit and continuous pursuit of excellence, is a powerful inspiration,” Bellotti said.